The Timeline
Discovery — We spend time with you discussing what your needs might be and how we can help you and your business. These conversations are open, collaborative and considerate.
Plan/Set Expectations — We review what we learned during the Discovery phase to set a plan for you that meets your budget, offers you all the capabilities you’re seeking and explains it in a very clear manner.
Produce/Deliver — Allegra begins your project, with regular updates to you, and ongoing communication in regard to status of the project and regular reviews to keep you apprised of timeline. When we deliver your site, marketing plan, etc. to you, we review it with you in person to cover any and all questions and give you the tools you need to move forward with what we’ve created for you.
Evaluate — Our work isn’t done when we deliver. We collaborate to monitor notable KPIs (Key Performance Indicators) of your website and/or other initiatives to ensure you’re receiving optimal ROI. This includes setting quarterly, bi-annually or yearly business reviews to be certain we are providing you with top level marketing support.
Adjust — Once we’ve evaluated, we adjust the necessary components to keep your website (and marketing) at optimal performance.
Amplify — As necessary, we will increase additional efforts and/or suggest initiatives that will supplement the existing plan and website. A solid process ensures your website is fast-loading, secure and reliable.
Repeat — We continue to evaluate, adjust and amplify to keep your experience positive and increase your ROI throughout the tenure of the working relationship.

What You Get
- Consultation/client meetings as required
- Create an appropriate layout and color palette
- Build the site with a clean, professional look with future expansion in mind
- Use a responsive framework, so pages will automatically re-size and re-format to fit any size device
- Design a proposed home page and post it online at a private address for your review
- Based on your feedback, modify or redesign the proposed home page as needed and resubmit to you
- After your home page approval, we’d build the remaining pages (apx. 14)
- Basic Search Engine Optimization (SEO) — we will write compelling page titles and descriptions for SEO purposes
- Optimize image file sizes for faster downloading
- Up to one hour of client revisions after pages are built
- Submit site maps to Google (for SEO purposes)
- Test site and tweak as needed; upload to site host and retest live system

Web Redesign
$1,650
Get in front of customers when they’re searching for businesses like yours on Google Search. We’ll tailor your ad based on the results you want and drive people to your website.
We will guide you in highlighting what’s best about your business in 3 short sentences to get customers excited and create compelling banner ads by adding images. You’ll never pay more than the monthly cap you set, and you can adjust or pause anytime. Plus, we’ll show you estimated results for your budget.
3 Steps to Google Ads Success
- First, we need to develop our action plan: We’ll research your industry and competitors, perform a traffic study, and review your existing assets in order to determine exactly what needs to happen next.
- Your campaigns will be built completely from scratch to suit your business, your customers, and your goals. We’ll connect with you regularly throughout this process so you’re always in the know.
- We perform a step-by-step walkthrough of your entire campaign and only launch after receiving your full approval and sign-off. Once we go live, we will keep you regularly updated on the campaign progress.

Pay-per-Click Advertising Setup
Includes 3 primary text/call ads, keywording and geotargeting, along with 1 retargeting ad design.
$550
Pay-per-Click Monthly Management
Includes campaign ad text and keywording changes for optimization.
$150
Google Ad Costs
See Google Smart Campaign Screenshots
See Pay-per-Click Keywords