Web Development

Your website is often the first way that your clients and prospects learn about your brand, so it has to work hard — making a visual impression, loading quickly and helping users find the content they seek — ultimately driving engagement and conversions.

Starting from scratch or modifying an existing site, our expertise gives you the results you’re looking for. We spend time understanding your brand, your look, your ideas and what your end goal is. We understand your needs aren’t the same as the next person’s and know how to improve or design your site accordingly. Your website can be built for customer engagement, customer retention, product highlights, portfolios, sales leads, promotion and so much more.

We build a detailed launch plan that plans out each step in the process and who is responsible for that step. This approach minimizes the chances that an unexpected event will occur and disrupt the process.

Our team is in tune with what your brand and your audience needs, collaborating every step of the way, from initial brainstorms through testing on multiple browsers, phones and tablets. Features and functionality are always considered from user experience, visual and development perspectives.

We approach every custom designed website project with real-world insights and data-driven analysis to ensure smooth user experience and an unfettered customer journey.

Project Details


The main goal of this project is to implement best practices of current User Experience (UX) design with high-end aesthetics appropriate for an art museum. To accomplish this, we recommend working through a process with you to develop proper navigation that will guide site visitors through the best pathways to quickly find what they’re looking for on your site.

We’ll do this by mapping all potential customer journeys, and then building the best navigation to emulate those journeys in your site’s navigation. The secondary goal of this project is to clean up the overall design and remove any confusing clutter that would adversely affect these journeys in navigation and decrease user clicks. The ultimate overall goal will be a very clean site that gives any site visitor the ability to locate the information they need quickly while impressing an artistic experience on par with the best museums in the world.

We believe this project will be an interactive process. We will listen carefully to your goals, develop a thorough understanding of your visitors and their needs, and provide our best recommendations throughout the process.


We’ve evaluated the scope of the site and believe this example navigation structure is a good starting point for optimum UX design.

  • Items shaded in gray will have a larger presence in the dropdown with an accompanying image. Other items will be a single line of text and appear to the right of the larger menu items (see discovernewfields.org).
  • Other navigation will be found in a well-organized, easy-to-read footer. Links in the footer provide access to important information that’s necessary but shouldn’t get top billing. This keeps your most important navigational elements at the top.

Page Content/Design Suggestions


Slider feature at top. Two possible concepts:

Art for Everyone Concept

  • Art for Adults slide (2 buttons linking to classes and exhibitions)
  • Art for Children slide (link to art school)
  • Art for Educators slide (link to educate page)

KIA Mission Concept

  • Art to Inspire slide
  • Art to Fulfill slide
  • Art to Transform slide

Either of these concepts can be used with a transparent header like discovernewfields.org.

Below the slideshow, we propose a 3- to 5-column row with prioritized actionable areas (ie, register for classes, explore exhibitions, discover the art school, etc.).


We suggest combining Current/Future & Past Exhibitions into a single Exhibitions page that would function like 1923.bfdevserver.com/exhibitions/past-exhibitions and adding current and future years and as clickable buttons. Traveling Exhibitions will be on the same page further down as it needs more explanation copy and would be formatted in four columns like the other exhibitions.


We propose a “Search the Collection” area at top right of page that links to current collection, followed by collection highlights. The existing page set up would stay, but we would lighten the black background to soft grey and use black instead of white text for easier reading.


Set up Events page like discovernewfields.org — dynamically populated by date chosen and/or event type filter.

The Timeline

Discovery — We spend time with you discussing what your needs might be and how we can help you and your business. These conversations are open, collaborative and considerate.

Plan/Set Expectations — We review what we learned during the Discovery phase to set a plan for you that meets your budget, offers you all the capabilities you’re seeking and explains it in a very clear manner.

Produce/Deliver — Allegra begins your project, with regular updates to you, and ongoing communication in regard to status of the project and regular reviews to keep you apprised of timeline. When we deliver your site, marketing plan, etc. to you, we review it with you in person to cover any and all questions and give you the tools you need to move forward with what we’ve created for you.

Evaluate — Our work isn’t done when we deliver. We collaborate to monitor notable KPIs (Key Performance Indicators) of your website and/or other initiatives to ensure you’re receiving optimal ROI. This includes setting quarterly, bi-annually or yearly business reviews to be certain we are providing you with top level marketing support.

Adjust — Once we’ve evaluated, we adjust the necessary components to keep your website (and marketing) at optimal performance.

Amplify — As necessary, we will increase additional efforts and/or suggest initiatives that will supplement the existing plan and website. A solid process ensures your website is fast-loading, secure and reliable.

Repeat — We continue to evaluate, adjust and amplify to keep your experience positive and increase your ROI throughout the tenure of the working relationship.

We anticipate this project taking 6 to 8 weeks to complete.

Web Development

Annual Hosting with SSL



Kirk Newman School of Design Logo Development

Allegra believes that the true power of branding comes from a deep understanding of your business: its strengths, mission, vision, and target market. By delving into these concepts, a clear and consistent message will emerge and will be disseminated to your audience using a variety of platforms and channels.

Your Solution

Our goal is to develop a clear and concise logo that supports brand growth and creates recognition across social and real-world platforms. The logo will be the door that will help you connect with your customers and communicate your brand effectively.

The Benefits

Here are a few key reasons why you’d benefit from partnering with us:

  • We keep you involved at every step of the process. This improves results and makes the entire project easier.
  • Your logo will be entirely original, crafted by an experienced logo designer, and be more than a flashy graphic — it will be a powerful, visual manifestation of your brand’s identity.
  • Our staff will communicate with you in a prompt, professional manner throughout the project.

Brand Development

Your logo is a key pillar of your company’s identity, and the process through which it is created and refined is important to your long-term success. We see a lot of competitors who ask a handful of questions before disappearing for a period of time, returning with a logo and an invoice. We prefer to take a more collaborative approach that keeps you involved at every stage.

Here’s what to expect:

Understanding You

Your logo should communicate both who and what you are. We begin every logo design project with a client interview, during which we’ll build an understanding of the tangible and intangible things that make your company and team unique.


Before we draw a single line, we take everything we learned in our discussion with you and think about the best way to communicate who you are and what your company stands for. This will allow us to develop a few high-quality concepts that meet your expectations.

Review & Revise

This is your chance to weigh in. Take a look and see what we’ve come up and measure it against your vision of your company brand. You will provide us with feedback on font choice, color, style, etc. and we will rework one or two of the concepts.


Once we’ve crafted a logo design that you’re happy with, we’ll provide you with all of the digital files you’ll need to put the logo to good use, as well as a release granting you sole ownership of your new company logo.

What You Get

  • 3 to 5 concepts
  • All formats | Source Files (AI, EPS, PDF, etc.)
  • Files for web and print (RGB and CMYK)
  • Logo in color and black & white
  • Includes up to 3 rounds of revisions (Additional revisions may be subject to an additional fee)

Logo Development