Marketing Tactics Development and Delivery
Our plan is to use known marketing activities to build your brand, and keep in regular communication with your clients. The development of this plan will contain the key elements we discussed, along with some options to really build upon the brand you’ve already developed. We will expand, and maintain your online presence, build better communication channels with current clients, and build up sales from currently lower volume clients, or prospective clients using online and offline activities. The goal of this plan will be to grow at least 10 new clients into approximately $2 Million in revenue while maintaining current clients at $16 Million in revenue. The deliverables, and activities will be fully managed by the CMG team with your input and feedback. This is a team effort, and we aim to make it as easy on you as possible. Deliverables include the following.
We approach every project with real-world insights and data-driven analysis to ensure smooth user experience and an unfettered customer journey. This plan was custom developed for you with your unique goals in mind.
ONLINE TACTICS
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- Website Content and Structure Editing
- Professional Copywriting
- Monthly SEO Management (Copywriting, Changes & Reporting)
- Monthly SEO Adjustments
- Local Listings Management
- Google Ads Management
- Form & Data Collection Updates
- Analytics & Reporting
OFFLINE TACTICS
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- Client List Analysis & Segmenting
- Direct Mail Marketing – Bi-Monthly (~1000 contacts)
- Email Marketing – Monthly (~1000 contacts)
- Lumpy Mail – Twice per year to high value individuals
- Promotional Products for Branding
ONLINE WEBSITE MANAGEMENT & DIGITAL MARKETING
$599/month
OFFLINE MARKETING ACTIVITIES (estimated monthly)
For delivery of services, tactics and materials